Strategy Lab
Pressure-test any idea, campaign, or expansion before you commit — is it worth pursuing?
Last updated 2026-07-01
Suite
Business Strategy
Token cost
5 tokens per run
Typical time
30–60 seconds
Analysis type
Scored analysis
Overview
Pressure-test any idea, campaign, or expansion before you commit — is it worth pursuing?
Pressure-test any idea, campaign, or expansion before you commit — is it worth pursuing?
Inputs, field by field
Fill the essential fields first — they are all you need for a solid result. The 7 advanced fields are optional context tucked under an "Advanced context (optional)" disclosure: the more you add, the deeper and more tailored the analysis. The main input must be at least 20 characters or the run is blocked with "Add more detail to the main input for a high-quality analysis."
| Field | What to enter | Example |
|---|---|---|
| What are you evaluating? | The kind of decision you’re pressure-testing — sets the evaluation lens. | Options: Business Idea, Campaign Concept, Growth Initiative, Expansion Plan |
| Description (main input) | Describe the idea in detail — what it is, why now, and what makes it work. More context means a sharper verdict. | Launch a self-serve $29/mo tier of our enterprise product to reach smaller teams. |
| Industry / Market | The market this idea plays in. | B2B SaaS, DTC skincare. |
| Primary Objective | The specific outcome you’re aiming for, with a timeframe. | Reach $10k MRR within 6 months. |
| Field | What to enter | Example |
|---|---|---|
| Budget / Resources | What you can commit to test or execute this. | $50k and 3 months of a 2-person team. |
| Time Horizon | When you must decide and when payoff is expected. | Decide in 4 weeks; payoff within 6 months. |
| Current Business State | Where you stand now — grounds the feasibility call. | $20k MRR, 4 staff, profitable. |
| Competitive Landscape | Existing players and white space. | Two incumbents; no one serving SMBs well. |
| Known Risks / Concerns | The risks you already see — the analysis will weigh them. | Long sales cycle, high build cost. |
| Definition of Success | The concrete bar this idea must clear. | $10k MRR from this line in 6 months. |
| Constraints | Non-negotiable limits on the plan. | No new hires; must ship by Q3. |
How to run it
- 1
Open Strategy Lab
Find it in the sidebar under the Business Strategy suite, or from the dashboard.
- 2
Fill the essential fields
Be specific — vague inputs produce vague intelligence. Watch the character counter on long fields.
- 3
Add advanced context (optional)
Expand "Advanced context (optional)" and add whatever you know — competitors, constraints, metrics.
- 4
Attach a prior analysis (optional)
Use "Add context from a prior analysis" to inject a saved Market Intelligence or Competitor Analyzer result as extra context.
- 5
Choose visibility (in a Team/Agency/Enterprise scope)
Pick "Shared with team" (default) or "Private to me".
- 6
Click "Evaluate Strategy (5 Tokens)"
The run costs 5 tokens. It typically completes in 30–60 seconds; the result saves automatically.
Reading the results
This is a scored analysis: the Executive Summary card shows an Intelligence Grade (0–100) on a radial gauge plus a short verdict badge, followed by the detailed sections as tabs.
Every result follows the universal section contract, so you always know where to look:
- Intelligence Grade (0–100)
- Key Findings
- Strengths
- Weaknesses
- Opportunities
- Risks
- Recommendations
- Action Plan
- Next Steps
From the result you can Rerun, Share (copies formatted text), Delete, or export via Copy / TXT / CSV. PDF export is a Pro-plan feature. Everything you run is also kept in History.
Works well with
This tool is part of a connected ecosystem — chain it with:
- Market Intelligence — run it first, then attach its saved result here for sharper output.
- Competitor Analyzer — run it first, then attach its saved result here for sharper output.
Tips for a better analysis
- Write like you are briefing a sharp consultant: concrete numbers, real names, actual objections.
- Fill advanced fields when you have the data — they measurably deepen the output.
- Treat the score as a directional signal, not a verdict — read the Weaknesses and Recommendations for the "why".
- Chain tools: feed an earlier analysis in as context to compound the intelligence.