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Audience Intelligence

What does your audience really want? Map personas, pain points, and buying motivations.

Last updated 2026-07-01

Suite

Marketing Intelligence

Token cost

4 tokens per run

Typical time

30–60 seconds

Analysis type

Strategic analysis

Overview

Understand what your audience really wants — personas, pain points, and buying motivations.

What does your audience really want? Map personas, pain points, and buying motivations.

Inputs, field by field

Fill the essential fields first — they are all you need for a solid result. The 6 advanced fields are optional context tucked under an "Advanced context (optional)" disclosure: the more you add, the deeper and more tailored the analysis. The main input must be at least 20 characters or the run is blocked with "Add more detail to the main input for a high-quality analysis."

Essential fields
FieldWhat to enterExample
Audience Description (main input)Who they are, what they struggle with, and how they currently solve it. The more specific you are, the sharper the personas.Busy founders of 5–20 person SaaS teams who struggle to keep marketing consistent.
ProductThe product or service this audience would buy from you.A done-for-you content marketing subscription.
IndustryThe sector your audience operates in — shapes their norms and language.B2B SaaS, DTC fitness, professional services.
Business TypeYour business model — affects how this audience evaluates and buys.B2B SaaS, E-commerce, Agency, Coaching.
Advanced context (optional)
FieldWhat to enterExample
Geography / RegionWhere these customers are — shapes culture, channels, and pricing.United States & UK, English-speaking.
Price PointRoughly what they pay — drives expectations and objections.$49/mo, or $2k one-time.
Current CustomersWho buys today and what they have in common — grounds the personas in reality.Mostly agency owners who found us through referrals.
Known ObjectionsThe doubts and blockers that stop people from buying.“Too expensive”, “We already use X”, “No time to switch”.
Where They Spend TimeWhere this audience can actually be reached.LinkedIn, niche Slack groups, YouTube.
Your GoalThe decision or asset this analysis should inform.Write a landing page that converts cold traffic.

How to run it

  1. 1

    Open Audience Intelligence

    Find it in the sidebar under the Marketing Intelligence suite, or from the dashboard.

  2. 2

    Fill the essential fields

    Be specific — vague inputs produce vague intelligence. Watch the character counter on long fields.

  3. 3

    Add advanced context (optional)

    Expand "Advanced context (optional)" and add whatever you know — competitors, constraints, metrics.

  4. 4

    Choose visibility (in a Team/Agency/Enterprise scope)

    Pick "Shared with team" (default) or "Private to me".

  5. 5

    Click "Analyze Audience (4 Tokens)"

    The run costs 4 tokens. It typically completes in 30–60 seconds; the result saves automatically.

Reading the results

This is a strategic analysis: the Executive Summary leads, followed by the detailed sections as tabs.

Every result follows the universal section contract, so you always know where to look:

  • Key Findings
  • Strengths
  • Weaknesses
  • Opportunities
  • Risks
  • Recommendations
  • Action Plan
  • Next Steps

From the result you can Rerun, Share (copies formatted text), Delete, or export via Copy / TXT / CSV. PDF export is a Pro-plan feature. Everything you run is also kept in History.

Tips for a better analysis

  • Write like you are briefing a sharp consultant: concrete numbers, real names, actual objections.
  • Fill advanced fields when you have the data — they measurably deepen the output.
  • Skim the Executive Summary first, then dive into Recommendations and the Action Plan.
  • Re-run with tighter inputs if the first pass feels generic.
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