Core concepts

The validation pipeline

Every analysis moves through the same four phases:

1. 1

   Input

   You provide raw product data, audience, copy, or an asset URL.

2. 2

   Processing

   The intelligence core analyzes your input against high-conversion patterns.

3. 3

   Scoring

   The system assigns probabilistic scores (0–100) where applicable.

4. 4

   Output

   You get actionable findings, rewrites, and diagnostics in a consistent format.

Scores & verdicts

Scored tools return an Intelligence Grade (0–100) and a short verdict badge. The score is a directional signal — the real value is in the Weaknesses, Recommendations, and Action Plan sections that explain the "why" and the "what next".

Tokens

Running a deep analysis costs tokens. You get a monthly allowance with your plan and can buy top-up packs that never expire. See How tokens work.

Scopes & visibility

Work happens in a scope — Personal, a Team Workspace, an Agency client, or an Enterprise. Your active scope decides who can see an analysis and whose token wallet pays for it. See Scopes & visibility.