How tokens work
Monthly vs purchased tokens, the spend order, resets, and what each tool costs.
Last updated 2026-07-01
Two kinds of tokens
Your balance is split into two buckets:
- Monthly tokens — included with your plan; on paid plans they reset every cycle (about every 30 days). On the Free plan the allowance is one-time and does not reset.
- Purchased tokens — bought as top-up packs; they never expire and roll over indefinitely.
Your total balance is simply monthly + purchased. Analyses spend monthly tokens first, then dip into purchased tokens only once the monthly allowance is used up — so your never-expiring tokens are preserved as long as possible.
Resets
On paid plans, monthly tokens refresh to your plan's allowance at the start of each billing cycle (see your renewal date in the Billing Center). Purchased tokens are untouched by resets. The Free plan does not refresh: its allowance is granted once when you sign up, and topping up or upgrading is how you add more.
What each tool costs
Costs are per run and range from 3 to 6 tokens. If a run fails, the exact tokens are automatically refunded.
| Tool | Tokens |
|---|---|
| Angle Miner (generate) | 3 |
| Messaging Analyzer | 3 |
| Audience Intelligence | 4 |
| Competitor Analyzer | 4 |
| Content Strategy | 4 |
| Campaign Analyzer | 4 |
| Offer Analyzer | 4 |
| Conversion Doctor | 4 |
| Market Intelligence | 5 |
| Strategy Lab | 5 |
| Growth Analyzer | 5 |
| Workflow Analyzer | 5 |
| TestLab Pro | 5 |
| Workflow Pipeline | 6 |
Buy a top-up pack in the Token Store or move to a higher plan for a bigger monthly allowance.